WhitePages mobile app lets users easily keep tabs on friends

08/15/2012 | Mobile Marketer

A free application that gathers all a mobile user's data in one place is on offer from WhitePages. Social-network accounts can also be synced to the app, and a GPS-powered feature offers local news and weather. "We set out to marry call and text ID with social status, local news and weather to create a single useful service that makes it easy for people to instantaneously stay up-to-date with the people they communicate with the most," said Lori Roth, WhitePages' director of mobile products.

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