4 keys to a strong B2B content backbone

08/15/2013 | SocialMediaB2B.com

Business-to-business companies should develop a content production strategy that helps transform internal information -- sometimes stuck "inside the heads of the smartest people in your company" -- into outlines and documents to create a strong content foundation, Glenn Gow writes. Other supports needed for the B2B space include defining a key market, streamlining content repurposing and building a promotion plan that spreads content to company and customer social media accounts.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY