4 keys to a strong B2B content backbone

08/15/2013 | SocialMediaB2B.com

Business-to-business companies should develop a content production strategy that helps transform internal information -- sometimes stuck "inside the heads of the smartest people in your company" -- into outlines and documents to create a strong content foundation, Glenn Gow writes. Other supports needed for the B2B space include defining a key market, streamlining content repurposing and building a promotion plan that spreads content to company and customer social media accounts.

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