Al Jazeera America will have fewer commercials than rival news nets

08/15/2013 | Adweek · Advertising Age (tiered subscription model) · Variety

Al Jazeera America, which will debut on Tuesday, hopes to separate itself from its news network rivals by running fewer ads -- just six minutes of commercials each hour, compared with the more typical 15 to 17 minutes, according to interim Al Jazeera CEO Ehab Al Shihabi. "There will be less opinion, less yelling, and fewer celebrity sightings," he said. "We are not infotainment."

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Adweek · Advertising Age (tiered subscription model) · Variety

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