Butler Shine wins creative account of U.S. Bank

08/15/2013 | Advertising Age (tiered subscription model)

Butler, Shine, Stern & Partners is the new creative agency of record for U.S. Bank, which made the selection after a review. "Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications," said Jennifer Powell, the bank's chief marketing officer. Butler Shine succeeds Kaplan Thaler, which had a conflict after it merged with Publicis Worldwide, whose clients include Citibank.

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