Column: How to drive client demand

08/15/2013 | Travel Research Online

The first step in enticing clients to book a trip is reigniting their desire for travel, writes Meredith Hill, founder of the Global Institute for Travel Entrepreneurs and former president of Hills of Africa Travel. "Your next step in the marketing sequence is to let them know that a quiet, Caribbean getaway is a viable solution to their frustrations with the long winter, stressful schedule and lack of sleep they've been experiencing," Hill writes.

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