"Duck Dynasty" opener draws 11.8 million viewers

08/15/2013 | New York Times (tiered subscription model), The · Adweek

A&E's "Duck Dynasty," fourth-season opener, set a new cable record for an unscripted series with an audience of 11.8 million. The episode also garnered 6.26 million viewers in its 25-to-54 target demographic and 6.33 million in the 18-to-49 category.

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New York Times (tiered subscription model), The · Adweek

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