How a job search is like a new product launch

08/15/2013 | U.S. News & World Report

Candidates should approach their job search like a marketer launching a new product, career adviser Hannah Morgan writes in this blog post. Marketers focus on what customers need then position their product as the solution. "When you identify companies that need your skills, it enables you to proactively market yourself to hiring managers and inside connections instead of waiting for a job to become posted," Morgan writes.

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