Hydrive gets new logo, new identity as "energy water"

08/15/2013 | BevNet.com

Texas-based beverage company Big Red is relaunching its recently-acquired Hydrive brand as an "energy water" with a non-carbonated formulation that includes caffeine and vitamins. Each flavor of the drink is associated with a particular nutritional benefit, such as "Extra Power" for its black cherry flavor.

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