Japan is first to get Cheetos flavored with Pepsi

08/15/2013 | USA Today

To capitalize on brand recognition and consumer desires for new items, Frito-Lay is providing Pepsi-flavored Cheetos for a limited time to customers in Japan. The odd-sounding combination may be a good product reminder, even if it is only around for a limited time, because of the surprising taste, analysts say. "The mouth doesn't anticipate the combo, which actually makes it more pleasurable to the brain," said food scientist Steven Witherly.

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