Menopause means skin-care service opportunities

08/15/2013 | DAYSPA magazine

Marketing skin care to women who reach menopause may mean opportunities to address elasticity, circulation and other issues brought about by hormonal shifts, say some spa owners. "I find that most clients don't even realize that menopause is the culprit when their skin begins to act up," says Brenda Gilbert, owner of New Hampshire-based B*G* Makeovers Advanced Skin Care & Day Spa. "I never use the word 'menopause,' but instead refer to it as a 'hormonal change' when clients tell me about their skincare concerns and issues via our intake form."

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