Michael Kors launches interactive perfume escape app

08/15/2013 | Mashable

Michael Kors has produced an interactive application for Facebook that allows users to take a fragrance-themed adventure as a way of promoting its three new fragrance products. Choosing Glam, for example, will launch a video that sends the user to a luxurious photo shoot with a glass of champagne, allowing the user to share pictures to social media along the way. The campaign also includes a website to display all of the shared photos and other photos tagged with the #sportysexyglam hashtag.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA