Michael Kors launches interactive perfume escape app

08/15/2013 | Mashable

Michael Kors has produced an interactive application for Facebook that allows users to take a fragrance-themed adventure as a way of promoting its three new fragrance products. Choosing Glam, for example, will launch a video that sends the user to a luxurious photo shoot with a glass of champagne, allowing the user to share pictures to social media along the way. The campaign also includes a website to display all of the shared photos and other photos tagged with the #sportysexyglam hashtag.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA