Miller to take on Bud Light Platinum with boozy Fortune brand

08/15/2013 | Advertising Age (tiered subscription model)

MillerCoors is answering Bud Light Platinum and its 6% alcohol by volume by launching its own boozier brand, Miller Fortune, which will have 6.9% ABV. Saatchi & Saatchi, New York will handle advertising for the brand, which is an attempt to meet "the expectation of spirits drinkers" and is aimed squarely at young men, while Platinum is "more female-oriented," said MillerCoors Vice President of Innovation David Kroll.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY