Nordstrom's Hautelook sees promising results in mobile

08/15/2013 |

About 40% of mobile users visiting Nordstrom's Hautelook site are executing transactions on their devices, Kevin Diamond, Hautelook chief technology officer, said at an eTail East session. With mobile accounting for as much as 60% of site visits, Diamond said, Hautelook can experiment with its marketing more than it can on desktops. "Now we can actually say, 'OK, does this work better for the person on the go? Does this work better for the person that wants to sit there and spend more time?' "

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO