Produce marketers get a lesson in presentation

08/15/2013 | Fresh Fruit Portal (Chile)

Presentation can make the difference between an avocado that sells and one that withers on the shelf, Fresh Produce Marketing owner Lisa Cork told about 300 people at the PMA Fresh Connections: Southern Africa event in Cape Town. "If you're already packaging your produce, you can create a sales opportunity at almost no additional cost. It's all about packaging optimization," she said.

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Fresh Fruit Portal (Chile)

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