The rise of digital capital

08/15/2013 | McKinsey Quarterly (free registration)

Digital capital is defined in this article as tangible assets, such as servers and online purchasing platforms, that plug into the digital economy, as well as intangible assets, such as Big Data and business analytics, which are the back office of digital operations. The authors suggest that digital capital is strongly tied to a company's economic growth and activity, and they encourage business leaders to create a mindset in which they embrace its importance. They propose three ideas that help companies identify, quantify and protect digital assets.

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