Robert Downey Jr. ponders the HTC acronym to kick off $1B campaign

08/15/2013 | FastCoCreate · CNET

HTC's $1 billion "Here's to Change" campaign starring Robert Downey Jr. has landed online with an initial spot featuring Downey as a snarky business consultant trying to figure out what HTC actually stands for. While Downey quips possibilities like "Hipster Troll Carwash" in the ad, created by agency 171 Worldwide, there is notably no mention of smartphones or competitors, just one "Happy Telephone Company."

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FastCoCreate · CNET

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