The Weather Co., parent of The Weather Channel, is using its analysis of 75 years of climate data to advise marketers on how to time their pitches to their target audiences. "People generally check the weather because they're planning to do something," said David Kenny, chairman and CEO of The Weather Co. "We are getting better at knowing the kind of things people will be planning based on where and when they are checking the weather and what the weather is."
Weather Channel can predict when marketers should pitch their products
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