Analysis: Socially savvy brands are moving beyond Facebook

08/15/2014 | MarketingMagazine.co.uk (U.K.)

Brands including Red Bull, Heineken and Coca-Cola are reducing their focus on Facebook as it becomes harder to gain organic reach on the platform, writes Matthew Burns. "As laggard brands learn to master social media the way pioneer brands have, other 'free' social networks will prove increasingly appealing," Burns writes.

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