Long-form digital TV ad views are rising

08/15/2014 | MediaPost Communications

The success rates of ads on long-form content of 20 minutes or more on traditional TV digital platforms have grown 35% in one year to capture 53% of all ad views on these channels, according to a FreeWheel report. Short-form content of five minutes or less captures 39% of ad views, and midform from five to 20 minutes pulls in just 8% of ad views.

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