TV app has proven key to mobile growth, MTV exec says

08/15/2014 | eMarketer

Colin Helms, senior vice president of connected content at MTV Networks, discusses the effort to reach audiences across various devices in this interview. MTV's "strong and consistent" mobile growth is due in part to its launch last year of its TV Everywhere application and "the ability to authenticate [viewers] to watch full episodes on mobile Web," Helms said.

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