Why all B2B marketers need a strong mobile strategy

08/15/2014 | CMO.com

B2B online traffic is catching up to B2C when it comes to the overall shift to mobile, so B2B marketers can no longer be stuck without a strategy for reaching audiences on mobile platforms, experts say. Adopting responsive design will help in that regard, but B2B brands must also make adjustments to how they perceive a buyer's journey. "Mobile plays a role in all parts of the funnel, but it's a very different use case in each phase," said Siegel+Gale Chief Experience Officer Thomas Mueller.

View Full Article in:

CMO.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA