Commentary: Retaining consumers through the checkout process

08/16/2007 |

Retailers lose just less than half of online consumers before they complete their purchases, and e-consultancy offers some tips to reduce abandonment rates. Retailers should make it clear early in the checkout process if there are any extra charges or delivery costs, offer a timeline of the checkout progress so consumers know how long it will take, and make information savable so consumers don't lose information by clicking back.

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