Hearst-Argyle makes Net "Playbook" for teens

08/16/2007 | Broadcasting & Cable

Hearst-Argyle Television is tapping the teen market with the social-networking site "High School Playbook," which aims to mix elements of MySpace, Facebook and ESPN, according to this article. The site, which has its initial launch in seven markets, will offer user-generated video, news and opinion about high school-related topics, including sports teams, cheerleaders and marching bands.

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