How to win over Gen Y

08/16/2010 | Small Business Trends

The members of Generation Y may be annoying, but they represent a lucrative customer base that you want to win over -- a task that's not as hard as it may seem, writes David Siteman Garland. He explains how in three steps, starting with letting go of the formality in your communications and being more human. "People trust people, not stiff companies (big or small)," he writes.

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