Q-and-A: Jamba Juice inks first pro-sports partnership

08/16/2010 | Promo Magazine

Jamba Juice has partnered with the Women's National Basketball Association, which it sees as a natural fit in its efforts to associate the brand with health and fitness. Helping customers see that fitness efforts can be fun is a key part of the initiative, which will include in-arena promotions, fitness tips and a program designed to encourage more young people to jump rope, said Chief Marketing Officer Susan Shields.

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