Should brands charge for access to their social-media content?

08/16/2010

Social-media marketers are in the business of giving information away, or even paying people to access it, via discounts and other promotions, writes Sean Carton. Most brands should also be capable of adding a layer of premium social-media content that people would pay to access, he notes. "Reversing the open social-networking paradigm might, in certain cases, allow you to extend value far beyond the limited contact that you might otherwise have with your clients or customers," Carton argues.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY