Unilever exec is bullish on crowdsourcing's potential

08/16/2010 | Guardian (London), The

Agencies should be more open to crowdsourced ads, especially for niche brands such as Unilever's Peperami, in which the expense of traditional campaigns may not justify the impact, according to Matt Burgess, an executive with parent company Unilever. Peperami, which next week begins airing its first crowdsourced ad in the U.K., in 2009 ended its longtime relationship with Lowe.

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Guardian (London), The

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