Unilever exec is bullish on crowdsourcing's potential

08/16/2010 | Guardian (London), The

Agencies should be more open to crowdsourced ads, especially for niche brands such as Unilever's Peperami, in which the expense of traditional campaigns may not justify the impact, according to Matt Burgess, an executive with parent company Unilever. Peperami, which next week begins airing its first crowdsourced ad in the U.K., in 2009 ended its longtime relationship with Lowe.

View Full Article in:

Guardian (London), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA