6 things social media marketers can learn from criminal masterminds

08/16/2011 | SmartBrief/SmartBlog on Social Media

The theft of a $250,000 Rembrandt sketch from a California hotel might not seem like an obvious source of social media marketing tips, but there are some parallels between plotting a heist and operating a social media campaign, SmartBrief's Jesse Stanchak writes. Marketers do best when they dream big but keep their plans simple, and remain focused on providing what their customers really want, Stanchak writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA