6 things social media marketers can learn from criminal masterminds

08/16/2011 | SmartBrief/SmartBlog on Social Media

The theft of a $250,000 Rembrandt sketch from a California hotel might not seem like an obvious source of social media marketing tips, but there are some parallels between plotting a heist and operating a social media campaign, SmartBrief's Jesse Stanchak writes. Marketers do best when they dream big but keep their plans simple, and remain focused on providing what their customers really want, Stanchak writes.

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