Why Facebook is a good fit for luxury brands

08/16/2011 | Luxury Daily

The personal endorsements made possible by Facebook make the social network a perfect fit for luxury brands looking to emphasize their cachet, experts say. Facebook can be used to enhance brand loyalty and add personalized touches to marketing, which makes it more likely resonate with affluent customers, experts say. "Facebook is a conversation you are having with your customers and most affluent people appreciate that," says Matt Lawson, vice president of marketing at Marin Software.

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