After-shows can build buzz on the cheap

08/16/2013 | Variety

AMC and Discovery are among the cable networks that have leveraged the popularity of series such as "The Walking Dead" or special programming such as Shark Week to create after-shows discussing the content. The after-shows, which are inexpensive to produce, work best for shows that have passionate fan bases and generate heavy social media buzz, executives say. "You want to be able to harness that for your viewers," said Discovery Channel's Nancy Daniels.

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