Attracting passengers with connectivity and entertainment

08/16/2013 | Travel Daily News International (Greece)

Airlines are increasingly looking to in-flight entertainment systems and connectivity to keep passengers loyal and the market is responding with a movement toward consolidating the two offerings. "As operating margins remain low and competition intensifies, airlines are identifying factors other than price to attract customers," said Frost & Sullivan Aerospace and Defense Consultant Lida Mantzavinou. "In-flight entertainment and connectivity will be key for airlines to achieve differentiation and boost brand loyalty."

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Travel Daily News International (Greece)

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