Column: How to boost engagement with the LGBT market

08/16/2013 | Hotel Interactive

Hoteliers can seize a share of the lucrative LGBT travel market by participating in LGBT-themed events, partnering with advocacy groups and employing targeted marketing campaigns, writes Cherryl Marie. "Use real people and capture real-life images in your campaigns. Marketing initiatives, when executed the right way, move your audiences and drives them to take action (by finding more about your LGBT packages, for instance)," Marie writes.

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