Former CEO shares an unusual recruiting success story

08/16/2013 | Forbes

Amy Rees Anderson writes that during her tenure as CEO of a growing company, her employees produced short, silly commercials showing off their "dumbest talent." The company then purchased 15-second spots at a local movie theater to air the videos with a closing slide that asked "What is Your Elite Talent? Apply now." "Making the talents random was our way of encouraging all kinds of people to apply," Anderson writes.

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