Forrester: Wearable mobile devices are expanding opportunities for marketers

08/16/2013 | Mobile Marketer

Many consumers are open to wearable mobile devices of the future, with a survey revealing 28% who say they'd wear devices in the form of an article of clothing, according to Forrester Research. Overall, the wider range of choices available to consumers using mobile devices will open up an array of new opportunities for marketers, said Bert DuMars, principal analyst at Forrester. "Marrying up the intelligence with the data, with sensors, with the mobile interface that the consumer chooses is the winning proposition," DuMars said.

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