How to achieve success with exporting

08/16/2013 | Washington Post (tiered subscription model), The

There's a huge potential to grow your business by exporting your products, but there are also a few hurdles that need to be overcome, writes Avram Saunders, CEO of Lighting Eliminators & Consultants. Narrow your target markets, keeping in mind the U.S. has free-trade agreements with certain countries. Also, decide on pricing policies and consider working with reliable representatives in the targeted countries.

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