Imagine users and their storylines for better Web design

08/16/2013 |

Personas and scenarios are vital to keep Web designers focused on why and how actual people might use a website, writes user-experience designer Paula Borowska. While imagination is involved, it's important that personas and scenarios be grounded in research so you're "not wasting your time and resources creating personas with no relation to your intended audience," Borowska advises.

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