Kellogg sees targeting efficiency with BrightRoll video ads

08/16/2013 | MediaPost Communications

Kellogg is formally aligning with BrightRoll for programmatic digital video ads after years of using the company's services to promote brands such as Keebler, Special K, Pringles, Frosted Flakes and Pop-Tarts. The BrightRoll platform has helped Kellogg realize higher completion rates and more efficient targeting, including a 143% efficiency increase in targeting children.

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