Marketers turning more to cross-device campaigns

08/16/2013 | Mobile Marketer

Cross-device campaigns that target the same user regardless of which type of screen he's using will account for a third of digital media budgets this year. That's up from 24% last year, according to figures from ValueClick Media and Greystripe. The study also found that three-quarters of marketers trying such campaigns achieved better results.

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