Marketers turning more to cross-device campaigns, report says

08/16/2013 | Mobile Marketer

Cross-device campaigns that target the same user regardless of which type of screen he's using will account for a third of digital media budgets this year. That's up from 24% last year, according to figures from ValueClick Media and Greystripe. The study also found that three-quarters of marketers trying such campaigns achieved better results.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY