Okla. leverages YouTube TrueView ads to drive traffic

08/16/2013 | ClickZ

Operating on a tight budget, the Oklahoma Tourism and Recreation Department has found that YouTube TrueView video ads can pay off, reaching viewers in major markets that would be too costly with other media. A test run also showed the ads were better at driving website visits than other media, elevating TravelOK.com to the top spot for state tourism department sites.

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