Study: Mobile accounts for 1 in 3 minutes online

08/16/2013 | Direct Marketing News

With 125% growth in mobile traffic over the past year, 1 in every 3 minutes spent on the Internet is via a mobile device, according to the August 2013 BrightEdge Mobile Share Analysis. "For marketers, [mobile's gain is] a tremendous opportunity, as this research shows, to connect with consumers, to show them their best content, to engage with them and to convert them into being loyal customers," said BrightEdge's Brad Mattick.

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