True Drinks to expand AquaBall distribution into Midwest

08/16/2013 | Drinks Business Review

True Drinks, maker of AquaBall natural flavored waters, is planning to expand through a distribution agreement with Midwest Beverage and Brokerage, which operates in Minnesota, Wisconsin and Iowa. The companies have been test-marketing the product with the Hy-Vee supermarket chain, which has more than 200 outlets in eight states. "Our testing in new markets has exceeded our expectations," said True Drinks sales national director Jason Dorfman.

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