Video advertising rose 40% overall and 73% on mobile platforms in the second quarter when compared with the first quarter, per Videology, a video ad platform. Video ads targeting consumer packaged goods made up about a third of digital video ad impressions as the CPG segment improved its share by 13% during the quarter, while auto, travel and health care saw single-digit gains. "The share of advanced targeted spots rose 14% for the second quarter, with consumer behavior the dominant means for segmenting ads," writes Daisy Whitney.
Videology: Video advertising rises rapidly in Q2
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UNIVERSITY OF VIRGINIA