Videology: Video advertising rises rapidly in Q2

08/16/2013 | MediaPost Communications

Video advertising rose 40% overall and 73% on mobile platforms in the second quarter when compared with the first quarter, per Videology, a video ad platform. Video ads targeting consumer packaged goods made up about a third of digital video ad impressions as the CPG segment improved its share by 13% during the quarter, while auto, travel and health care saw single-digit gains. "The share of advanced targeted spots rose 14% for the second quarter, with consumer behavior the dominant means for segmenting ads," writes Daisy Whitney.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA