Why companies must learn to surf economic waves

08/16/2013

The economy moves in cycles, with recent peaks coming every 106 months on average, writes Gregory V. Milano. Companies need to do a better job of planning for the regular dips and troughs of the local and global economies, rather than just extrapolating from their present situation, Milano argues. "Somehow, despite all of history we never seem to be ready for each cyclical turn," he writes.

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