Online retailers leverage popularity to sell ads

08/17/2006 | Wall Street Journal, The

Recent visitors to top-10 Web site and popular retailer may have noticed a new feature of the site -- advertising. Last week, ads for Ford Motor Co. and Fidelity Investments appeared on the site's home page. It's part of a larger trend by popular retailers, including Wal-Mart Stores and The Home Depot, to monetize their online space by getting into the advertising business.

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