Hearst to mark quinceaneras in print, online

08/17/2007 | Advertising Age (tiered subscription model)

Hearst Magazines is continuing its marketing around the quinceanera, the Latino 15th birthday celebration for girls, with the Aug. 29 launch of MisQuinceMag.com. The company in October also will include a second edition of the Mis Quince multipage print insert, which debuted last year, as a supplement to CosmoGirl, Seventeen and Teen.

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