How P&G woos Hispanic shoppers

08/17/2009 | Brandweek

David Miller Gomez-Giron, who oversees multicultural marketing for Procter & Gamble's Bounty, Charmin and Pampers brands, says Hispanic shoppers "are very price-sensitive and value-oriented consumers." He said Hispanic customers are willing to pay more for high-quality products because they know "you get what you pay for."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR