How P&G woos Hispanic shoppers

08/17/2009 | Brandweek

David Miller Gomez-Giron, who oversees multicultural marketing for Procter & Gamble's Bounty, Charmin and Pampers brands, says Hispanic shoppers "are very price-sensitive and value-oriented consumers." He said Hispanic customers are willing to pay more for high-quality products because they know "you get what you pay for."

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