Movie, TV preview clips now part of Google's search ad mix

08/17/2009 | Bloomberg

Google has added movie and TV previews to its paid search results and is mulling whether to introduce demonstrations of products to its video mix. "It's clear that this is something that users want," Nick Fox, a director of business product management at Google, said of the product-demonstration clips. "It ties back to trying to understand what a user is doing on Google, what an advertiser is trying to sell -- and matching those up."

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